Grand Seiko Salon - Watches of Switzerland Jewel Changi Official Opening

Grand Seiko has launched its very first salon within the heart of the Asia Pacific region right here in Singapore. What better place to pick than at Jewel Changi Airport, where the world's tallest indoor waterfall, the Rain Vortex is. Surrounded by a terraced forest setting, such a scenario already resonates with the dials produced by the brand itself - an art masterpiece. This official opening is a partnership between Watches of Switzerland (The Hour Glass) and Grand Seiko Asia Pacific, and earmarks an important breakthrough of the relationship between both companies. The official opening was held on 31 October 2023 at 6PM.

The "by-invite only" event also showcased the SBGH269, a limited edition piece which spots a deep red dial that reflects the reds of the Autumn in the forests of Japan. This piece is only available at Grand Seiko Boutiques and Grand Seiko Salons. One of the highlights of the official opening event was the traditional Taiko drum performance. It was soon followed by the ribbon cutting ceremony by Mr James Fong (Chief Executive Officer,

Jewel Changi Airport Development), Ms Ida Idris-Low (Managing Director, Grand Seiko Asia Pacific), Ms Hiromi Kaganawa (Director, Executive Vice President, Seiko Watch Corporation), Mr Michael Tay (Group Managing Director, The Hour Glass) and Mr Norman Ho (Group General Manager, The Hour Glass). While you can take Grand Seiko out of Japan, you cannot take the "Japan" out of Grand Seiko. The event highlights concluded with a sake barrel breaking ceremony, more commonly known as kagami biraki 鏡開き, which has been a tradition since 300 years ago and most commonly performed at opening ceremonies and companies' anniversaries.

Both Ms Hiromi Kaganawa and Mr Normon Ho then proceeded into the GS Salon to address invited guests and shared about the deepening relationship between the two companies. The event continued with light refreshments being served and a door gift for guests to walk home with.

The Grand Seiko Salon Singapore by Watches of Switzerland is located at 78 Airport Boulevard, #01-203 Jewel Changi Airport, Singapore 819666.