Every year, Watches & Wonders gives collectors plenty to talk about — from headline-grabbing complications to subtle refinements that only reveal their brilliance on a second look. While some releases dominate social media within minutes, others quietly leave a stronger impression once the dust settles. For this year’s edition, rather than focusing only on the biggest launches, I decided to take a more personal approach by going through the brands from A to Z , highlighting

Every year before Watches and Wonders Geneva, one rumour inevitably resurfaces among collectors: Will the Rolex Pepsi be discontinued this year? The Rolex GMT‑Master II 126710BLRO, with its iconic red and blue bezel, remains one of the most talked-about watches in the world.

A watch review of the Studio Underdog Guacam0le, a 2025 limited edition timepiece.

The Furlan Marri Sage Green watch review.